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Data Warehousing Initiative Promotes Data Collection

Louisville, Ky. — Sept. 1, 2008 —

Operator benchmarking and enhanced supply chain visibility are two key benefits of KFC’s new Sales Track system.

Online since January, the KFC Sales Track provides operators with tools designed to help move their businesses forward. Operators input their sales data either directly through a Web site or use their point-of-sale terminals or their local advertising agency to transmit the data.

This data warehouse is part of an initiative to foster a culture of data collection by encouraging operators to share sales and transaction-level detail with one another. The benefits include improved test market data, forecasting reports, and sales and transaction analysis. This information can help the system avoid product obsolescence while ensuring supply.

Planning for the KFC Sales Track officially began in June 2007 and included a data collection “road show” with presentations at AKFCF and NCAC meetings, to the KFC National Purchasing Co-op, Inc. board and to other constituent groups. The AKFCF and Unified Foodservice Purchasing Co-op, LLC (UFPC) were charged with developing the program, and UFPC Information Services developed the database and Web site.

Unified Foodservice Purchasing Co-op, LLC (UFPC) is the exclusive supply chain management organization for Yum! Brands, Inc. UFPC manages the supply chain for all corporate- and most franchise-owned A&W, KFC, Long John Silver’s, Pizza Hut and Taco Bell restaurant outlets in the United States. UFPC negotiates volume purchases of equipment, food, packaging and other supplies from manufacturers and suppliers for purchase by operators.

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